What is now LV Wood was founded in 1985 in Buffalo, NY by master antique & millwork refinisher, Jim Caroll. Mr. Caroll built a thriving business restoring the finishes of priceless antiques, millwork, and flooring in the Gilded Age mansions that line the Olmstead designed Parkways of his hometown. These opulent residences, raised by the industrial and financial elite of the nation in the early 1900’s, provided a unique classroom for Mr. Caroll. He quickly developed a true “reverence for wood” - a term he used often and named his first company after, paying homage to one of the greatest books ever written on wood and its uses, as well as its ability to warm the body and the soul.
In the early 1980’s, Mr. Caroll noticed the rising trend in wood flooring, watching as plank flooring gained popularity over the carpet and linoleum products that had been the norm for so many years. In 1985, he opened Buffalo Hardwood in a modest storefront on Hertel Avenue in the predominantly Italian neighborhood of North Buffalo.
With his wife and business partner Carolyn Caroll at his side, Pops and CC, as they were affectionately called, worked hard to place the company atop the wood flooring industry in the local market. The duo won prestigious awards from the National Wood Flooring Association for their uniquely high-end work, year after year.