In 2000, Mr. Caroll’s son James and daughter Giulia joined the effort. With the additional family-power and a solid, established team in Buffalo, it wasn’t long before Legno Veneto represented numerous Italian firms. Legno Veneto worked hand in glove with these firms, identifying trends in the market and developing products that followed suit, as well as serving as the import and distribution point for the firms’ products across the United States, Canada and Mexico.
In 2005 Legno rehabilitated a dilapidated industrial property to serve as its national sales, sampling, and logistics center. With the new space came new a product base, focusing primarily on American made materials - wide planks with true hand scraping, and truly hand applied finishes. These new offerings brought the senior Mr. Caroll back to his re-finishing roots, while Mr. Caroll’s son James spearheaded the effort on product development, marketing and branding. The father-son team formed strategic partnerships with the best “boutique” mills in the country and developed some of the finest finishing and distressing methods ever implemented in the industry - methods still in practice by the company today.
With the onset of the Euro and a changing global economy, the Italian side of the business showed signs of slowing, and the company’s focus changed course yet again. The firm was determined to becoming the architecture and design world’s top source for domestically made wood flooring, and in that shift, LV Wood was born.